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"Our decision to consistently advertise through radio has greatly increased the number of families who have chosen to foster and adopt children through Olive Crest. We depend on Dave Barton's expertise and guidance and consider Cornerstone as a vital partner in the fulfillment of our mission."
— Olive Crest Foster & Adoption Agency
Fanatical Focus
Harry Beckwith, Selling the InvisibleAsk the pizza man. Successful marketing starts with positioning.
This principle is the focus of Al Ries and Jack Trout’s marketing classic, Positioning. In its most important essentials, Positioning says:- 1. You must position yourself in your prospect’s mind.
- 2. Your position should be singular: one simple message.
- 3. Your position must set you apart from your competitors.
- 4. You must sacrifice. You cannot be all things to all people; you must focus on one thing.