Cornerstone Communications Home
"Cornerstone makes it easy for us to advertise. From creation of our campaigns to selection of radio stations, we can always count on their advice and insights."

— Custom Comfort Mattress

Resources

Get Them Off the Dime

Creating Urgency & Offers to Increase Response
"Information Without Action... Is Entertainment."
Businesses - Retail & Direct Response
  • Discounts: Savings of 20% percent or more off regular price.
  • Loss Leaders: Heavily discounted item. Often at or below cost.
  • Buy One/Get One: Buy one item at regular price; receive second for free or at discount.
  • Free Service: Additional service performed free with purchase.
  • Exclusive Offer: Unavailable anywhere else.
  • Limited Offer: Expires on a certain date or limited quantity available.
  • Free Info: Offer to send a brochure, information kit, or newsletter.
  • Sales Event: Usually includes a theme, attractions, discounts, or live radio remote broadcast.
  • Contest: A drawing for trips, merchandise, service, etc.
  • Seminar: Event offering professional service or advice. Free or discounted fee.
  • Customer Appreciation Event: Outreach and incentive to your current customer base.
  • Flexible Payment Plan: Such as: No payments until next year.
  • Guarantee: Reduce risk through guarantee of satisfaction.
Non-profit Organizations & Ministries
  • Premiums: Specific item to be given for specific donations.
  • Specific Request: Request a specific monthly donation amount tied to a particular purpose.
  • Key Project: Ask donors for a one-time donation to support a singular project.
  • Matching Funds: Incentive to increase donations from both businesses and individuals.
  • Benefit Event: A concert, dance, auction, or banquet to raise funds and/or awareness.
  • Free Newsletter/Info: Helps in donor or name acquisition to build database.
  • Resources: Books, tapes, CDs, etc. for personal enrichment offered for a donation.

While the above list is not exhaustive, I often find that reviewing it with my clients gives birth to new, specific offers we can employ to help capture the interest of prospective clients, customers and donors.