Cornerstone Communications Home
"We have partnered with Cornerstone for many years and receive consistent monthly inquiries from our radio spots that we often turn into new bookings. We really appreciate the responses we see from advertising on radio."

— Thousand Pines Christian Conference Center

Resources

Get Them Off the Dime

Creating Urgency & Offers to Increase Response
"Information Without Action... Is Entertainment."
Businesses - Retail & Direct Response
  • Discounts: Savings of 20% percent or more off regular price.
  • Loss Leaders: Heavily discounted item. Often at or below cost.
  • Buy One/Get One: Buy one item at regular price; receive second for free or at discount.
  • Free Service: Additional service performed free with purchase.
  • Exclusive Offer: Unavailable anywhere else.
  • Limited Offer: Expires on a certain date or limited quantity available.
  • Free Info: Offer to send a brochure, information kit, or newsletter.
  • Sales Event: Usually includes a theme, attractions, discounts, or live radio remote broadcast.
  • Contest: A drawing for trips, merchandise, service, etc.
  • Seminar: Event offering professional service or advice. Free or discounted fee.
  • Customer Appreciation Event: Outreach and incentive to your current customer base.
  • Flexible Payment Plan: Such as: No payments until next year.
  • Guarantee: Reduce risk through guarantee of satisfaction.
Non-profit Organizations & Ministries
  • Premiums: Specific item to be given for specific donations.
  • Specific Request: Request a specific monthly donation amount tied to a particular purpose.
  • Key Project: Ask donors for a one-time donation to support a singular project.
  • Matching Funds: Incentive to increase donations from both businesses and individuals.
  • Benefit Event: A concert, dance, auction, or banquet to raise funds and/or awareness.
  • Free Newsletter/Info: Helps in donor or name acquisition to build database.
  • Resources: Books, tapes, CDs, etc. for personal enrichment offered for a donation.

While the above list is not exhaustive, I often find that reviewing it with my clients gives birth to new, specific offers we can employ to help capture the interest of prospective clients, customers and donors.