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"We have been blessed for our association with Dave Barton and his team. We choose Cornerstone Communications because of their access to top producing Christian radio stations as well as for their years of in—depth marketing expertise. I highly recommend Cornerstone to anyone seeking to match the right message with the right medium."

— Econo Air

Resources

Fanatical Focus

Harry Beckwith, Selling the Invisible

Ask the pizza man. Successful marketing starts with positioning.

This principle is the focus of Al Ries and Jack Trout’s marketing classic, Positioning. In its most important essentials, Positioning says:
  • 1. You must position yourself in your prospect’s mind.
  • 2. Your position should be singular: one simple message.
  • 3. Your position must set you apart from your competitors.
  • 4. You must sacrifice. You cannot be all things to all people; you must focus on one thing.